Years ago a friend of mine wanted to go to a Bruce Springsteen concert. But she didn’t have anyone to go with. I wasn’t really a fan but I agreed to go with her so that she didn’t miss it. Boy, was I glad I did. The concert blew me away. You might be wondering what this has got to do with Small Business Owners. Well, there are a lot of useful lessons Small Business Owners could learn from Bruce Springsteen. Here are just a few:

Download your free Set Yourself Up To Succeed self-assessment workbook.

10 Useful Lessons for Small Business Owners from Bruce Springsteen

10 Useful Lessons for Small Business ownersYears ago a friend of mine wanted to go to a Bruce Springsteen concert. But she didn’t have anyone to go with. I wasn’t really a fan but I agreed to go with her so that she didn’t miss it.

Boy, was I glad I did. The concert blew me away. It was brilliant. I could see why his fans adored him. It is one of the best concerts I have ever been to.

You might be wondering what this has got to do with Small Business Owners. Well, there are a lot of useful lessons Small Business Owners could learn from Bruce Springsteen. Here are just a few:

1. He knows his audience. He knows that they want and he delivers it – consistently. Result? They keep buying. What can you do to increase your knowledge of what your audience really wants so you can meet their needs better?

2. He offers exceptional value for money. You come out of his concert feeling you had a fantastic return on your investment. This creates raving fans that stick with you. How could you improve the value your clients get from their investment in you?

3. He is totally engaged with his audience. Who wants to do business with someone who they don’t feel engaged with? Nobody. How could you improve the quality of your engagement with your audience?

4. He is real and authentic – this builds trust and connection. An audience that trusts and connects with you is an audience that is loyal. If you aren’t being real and authentic people can smell it a mile off – and it is a big turn off.

5. He is excellent at what he does. As a result he has credibility in his industry as well as with his audience. Credibility and excellence are a powerful combination. How will you improve yours?

6. He is unique. He stands out because he has his own style and his own approach. His uniqueness can’t be copied. What is unique about you that makes you stand out in your market?

7. He doesn’t try to appeal to everyone. Thinking your products are for everyone is the kiss of death for Small Business Owners. Focus on who you can best serve and serve them well.

8. His songs tell powerful stories that connect at an emotional level. People make buying decisions based on emotion. What do you need to do to make a deeper emotional connection with your audience?

9. He leaves them wanting more. So his fans come back time and time again. How can you improve your client’s experience of working with you so that they want to come back for more?

10. It is obvious he enjoys what he does and has fun with it. If you aren’t enjoying your business it shows – and it is big turn off. As Eckhart Tolle says “Life isn’t as serious as the mind makes it out to be.” And the same is true for business.

Useful business lessons aren’t always gained just from the business world. Have a look around you at the people you are a fan of – maybe a pop star, a world leader, someone in your community doing great things. What lessons can you learn from them to improve your business?

Download your free Set Yourself Up To Succeed self assessment workbook.

  • My first Springsteen concert, I had no idea what to expect. Yes, I liked his music, but as far as live goes, it probably wouldn’t be “all that”. No KISS pyrotechnics, for example! But, MAN!

    You’re so right with the correlations here – the guy’s a walking, talking living example of best practices! 🙂

  • Hi Danny, welcome to my blog.
    Your point highlights another important thing – all those best practices that he delivers on, year in year out, achieve another huge benefit that many business owners really want too – longevity!
    Thanks for dropping by.

  • Gillian

    Hi Ali, Yes, yes and yes, to all the above, however I am stuck with the people/companies/healthcare providers finding that they ‘need’ and could benefit from my business in the first place. Bruce has been fortunate in getting prime coverage to a mass audience via radio, tv etc. How does an SME achieve this??? If you had the answer I would be delighted!! Thanks Gillian @ 121 Dietitian

  • Hi Gillian, I think the important thing to remember in relation to Bruce Springsteen’s coverage via radio, TV etc is that it didn’t happen overnight. He slogged his guts out working really hard for years, building a reputation, mastering his craft etc (like many Small Business Owners do) before he achieved the level he now operates on.

    I don’t think there is just one answer to how does an SME achieve that in their industry. There are so many factors that play a part in achieving our business and personal goals.

    But learning lessons from what people actually do who have already achieved what we want to achieve for ourselves can offer valauble insights.

  • PiaSav

    I remember Bruce’s first club appearance in NY–at Max’s Kansas City. My friend was there to review another band. He saw Bruce and was blown away. My friend was much more the glam rock type then but Bruce….
    Bruce stayed true to his origins. In NY life was hard after 9/11. My mother died suddenly the next month so I saw a lot most people didn’t.
    The next year Bruce did a series of performances. I made my friend go with me to the old Shea Stadium though usually I didn’t do stadium concerts. He debuted some songs that were NY specific and I needed that. Also he was one of two rock stars my mother loved; “such a nice boy. You’re sure he’s not Jewish?”
    He was amazing. but the kicker was he paid for the subways going home so people could leave in an orderly way and not stop etc.
    My friend, who didn’t like Bruce, turned into a rabid Bruce fan and I spent the next day crying because somebody got us.
    What he did after Sandy–amazing. Bruce Springsteen is an American hero and I don’t think we have very many/

  • That is a really interesting story. Thank you so much for sharing it.

  • What a great analogy! His concerts are amazing!

  • Thanks Rena. Glad you liked it.

  • I LOVE this and totally agree!! Bruce has it goin’ on!!

  • great reminders. Thank you!

  • Glad you found it useful Cristin.

  • Karen, I think it is useful to observe what makes some people excel in their field. Always lessons to be learnt.

  • Judy Krell Freedman

    Good ideas Ali. I’m a big Bruce fan but have never been to one of his concerts.

  • The concert I went to was a long, long time ago but I have heard he still puts on a great show.