What are your views of Twitter? Raving fan? Can’t stand it? Not interested? Don’t care? I ventured into Twitterland last year as part of checking out all this new fangled social media malarchy. OK, I confess – up until then I had been somewhat of a social media dinosaur. When I first signed up for Twitter I fell into the “so what” category. I couldn’t see what all the fuss was about. I gather that this is quite common for people … [Read more...]

Board meetings are most commonly associated with large organisations. Yet all businesses, regardless of their size should be carrying out board meetings. In fact, if you are a sole trader or run your business from home it is essential. Why Sole Traders must hold board meetings To create a really successful business, all business functions need to be running effectively. I am talking sales, marketing, finance, IT/technology, admin and so on. If … [Read more...]

Providing good quality products/services that people want and need is important to business success. However, many sole traders and people running a business from home overlook that this isn’t the deciding factor in people’s buying decision. The deciding factor that is often overlooked is this: YOU This is important because: PEOPLE BUY PEOPLE! People are more likely to buy from people they know, like and trust. You can have a … [Read more...]