Do you suffer with email overload? It is something that I hear endless complaints about. Particularly in relation to time management. Finding effective ways to manage the email inbox has almost become an industry in itself.

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The Power of the “Unsubscribe” Button

The Power of the Unsubscribe buttonDo you suffer with email overload?

It is something that I hear endless complaints about. Particularly in relation to time management. Finding effective ways to manage the email inbox has almost become an industry in itself.

I often hear people declaring war on their email box and having a “blitz” eradicating hundreds of meaningless emails. I have even done this myself and I have to say that it feels really good.

But aren’t we just dealing with the symptom here? Isn’t it the real source we should be dealing with?

Often the source can be meaningless stuff we have invited into our email box by subscribing to all sorts of things. Emails that come from things like:

  • Subscribing to newsletters on websites just to get the freebie offer they will give you to subscribe
  • Linkedin groups that consist of folk just pushing their stuff down your throat and not really engaging in meaningful discussion
  • And don’t get me started on those emails that have some fluffy poem then at the end tells you that if you don’t pass it on to at least 20 people in the next 90 seconds then you will be struck down dead!!!

It’s time to eradicate mediocrity from our email boxes.

This morning I sat back and looked at exactly what was coming into my email box and asked the question:

What value is receiving that regularly adding to me?

And do you know what?

With the exception of a handful of things the answer was “nothing”.

Now, maybe that just says something about my own subscribing habits. But maybe it says something about the mediocrity of stuff people are pumping into our email box each and every day with our permission.

So this morning, instead of just having an email blitz to get my email box under control, I have had an “unsubscribe” blitz.

Loads of stuff has bitten the dust. I am left with the stuff that I look forward to receiving. The stuff that I genuinely get some sort of value or pleasure from.

Dealing with the source of the problem rather than the symptom is far more effective.

The Power of the Unsubscribe Button

Have a look at your own inbox:

  • How much of what you have willingly invited into your inbox is of any real value to you?
  • Even if it is all good stuff, how much can you physically cope with?
  • Is it worth putting a limit on your subscription habits?

Have a think about it and see if you need to introduce an unsubscribe policy.

The “unsubscribe” button holds much power. Use it wisely.

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