Do you suffer with email overload? It is something that I hear endless complaints about. Particularly in relation to time management. Finding effective ways to manage the email inbox has almost become an industry in itself.

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The Power of the “Unsubscribe” Button

The Power of the Unsubscribe buttonDo you suffer with email overload?

It is something that I hear endless complaints about. Particularly in relation to time management. Finding effective ways to manage the email inbox has almost become an industry in itself.

I often hear people declaring war on their email box and having a “blitz” eradicating hundreds of meaningless emails. I have even done this myself and I have to say that it feels really good.

But aren’t we just dealing with the symptom here? Isn’t it the real source we should be dealing with?

Often the source can be meaningless stuff we have invited into our email box by subscribing to all sorts of things. Emails that come from things like:

  • Subscribing to newsletters on websites just to get the freebie offer they will give you to subscribe
  • Linkedin groups that consist of folk just pushing their stuff down your throat and not really engaging in meaningful discussion
  • And don’t get me started on those emails that have some fluffy poem then at the end tells you that if you don’t pass it on to at least 20 people in the next 90 seconds then you will be struck down dead!!!

It’s time to eradicate mediocrity from our email boxes.

This morning I sat back and looked at exactly what was coming into my email box and asked the question:

What value is receiving that regularly adding to me?

And do you know what?

With the exception of a handful of things the answer was “nothing”.

Now, maybe that just says something about my own subscribing habits. But maybe it says something about the mediocrity of stuff people are pumping into our email box each and every day with our permission.

So this morning, instead of just having an email blitz to get my email box under control, I have had an “unsubscribe” blitz.

Loads of stuff has bitten the dust. I am left with the stuff that I look forward to receiving. The stuff that I genuinely get some sort of value or pleasure from.

Dealing with the source of the problem rather than the symptom is far more effective.

The Power of the Unsubscribe Button

Have a look at your own inbox:

  • How much of what you have willingly invited into your inbox is of any real value to you?
  • Even if it is all good stuff, how much can you physically cope with?
  • Is it worth putting a limit on your subscription habits?

Have a think about it and see if you need to introduce an unsubscribe policy.

The “unsubscribe” button holds much power. Use it wisely.

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  • Great points Elaine. Thanks for sharing them.

    Another thing this subject raises is how does the quality of the stuff we email to people rate. If our subscribers had an unsubscribe blitz would our stuff make the cut? Food for thought eh?

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  • Elaine Rogers

    This is a great little article Ali, I am a great believer in prevention rather than cure.

    I also have a system for spam from “real” people.
    I take the unsubscribe a step further and email the people to ask them where they got my details (it’s normally from “browsing the web” and a common interest!) so I ask to be taken off their mailing list and OUT of their database, as I never signed up for their communication.

    Something else to think about is sometimes when we unsubscribe (often after signing up for the freebie) we get added to several mailing lists and the main database, so unsubscribing may not stop all communication from their website.

    Thanks for highlighting the need to deal with the source, rather than just the symptom.
    Love and light, Elaine

  • This is usually my first advice to clients! Stop it before it gets to you…

  • Royale, I like that phrase “stop it before it gets to you”

  • Great important tips here! I unsubscribe from things often. After I’ve received an order or the contest I signed up for is over. I do however have 3 main email addresses I use and one of them is specifically for “junk mail” type of things. One mainly for business/blog with some personal and one just personal, so that helps too.

  • Hi Wendy, sounds like you have a system that really works for you. Good for you. So important to be intentional in that way.