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What are your views of Twitter? Raving fan? Can’t stand it? Not interested? Don’t care?
I ventured into Twitterland last year as part of checking out all this new fangled social media malarchy. OK, I confess – up until then I had been somewhat of a social media dinosaur.
When I first signed up for Twitter I fell into the “so what” category. I couldn’t see what all the fuss was about. I gather that this is quite common for people losing their Twitter virginity.
However, before writing it off completely, I decided to get educated on it’s potential business benefits – why I should be doing it, how I should be doing it, strategy and so on.
Suffice to say I now “get” its power and potential in a business context. I have morphed from the “so what” brigade to bordering on raving fan!
Confession time!
But for me, the real power of twitter and what I really love about it has got nothing to do with business. There, I’ve said it.
Yes, I know it is a powerful business tool but I have come to realise it’s real power lies in its ability to bring out what is good in human nature.
Sound like a whole load of soppy sentimental nonsense? Well, let me explain:
Last week my husband was in hospital for a big operation. The operation took a lot longer than I had been told it would take. Every minute felt like an hour. The days following the operation were a challenge.
During that time I received loads of messages via twitter from people all over the world. Messages of support, messages to make me smile, messages checking we were OK. I can’t tell you how much of a boost those messages gave me during what was a very difficult week.
There is much talk in the world of social media about measuring return on investment. And as I business owner I totally get that. In those terms, last week the personal return on investment I got from Twitter was priceless.
And that for me is the real power of twitter – humanness first, business second.
Please don’t think I have come over all rose tinted spectacles. There is much on twitter I don’t like. To find out more read Confessions of a Social Media Virgin!
What about you? What are your thoughts and feelings on twitter? Come on – ‘fess up!
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