Ali has been running her training and education company, in the field of personal and professional change, for the last 16 years. She specialises in effective change strategies, transforming personal effectiveness and practical personal development.
Prior to setting up her business in 2001, she spent 14 years in large corporate organisations (including Coca Cola and Pepsi UK distributors). During this time she was responsible for numerous change management projects and managed teams to maximise performance and results. She is a certified Change Coach.
Ali’s personal philosophy
Her personal philosophy is “Design Life. Redefine Work.” It is all about challenging the status quo and conventional stereotypes of success in life and work to create better results whilst also creating more fulfillment and meaning in life and work.
She passionately believes that the key to having the life, work, business, success and results you really want is to design it. Leaving it to chance is a hell of a gamble to take with your one and only life.
Life is too short to settle for mediocrity!
Ali’s Personal Background
She left her 14 year corporate career in 2001 to set up her own business and embarked on a mission to design the life she wanted and to redefine her work to orientate around her life and family.
She set out on a path of redefining what success meant to her in all areas of her life to design a more fulfilling and meaningful life and career.
Ali is from England. She left there in 2006 to live in Ireland for seven years. In 2013, Ali, her husband and son left Ireland to follow their dream of living by the ocean in Vancouver, Canada.