Her philosophy of “Design Your Life. Redefine Your Work” is about challenging the status quo and conventional stereotypes of life, work and success to create better results and a more fulfilling, meaningful life, on your own terms.
Over the years, this philosophy has evolved into a practical, step by step process that teaches individuals and organisations exactly how to create change to design the life, work, and results they most want to achieve.
She passionately believes that the key to having the life and work you really want is to design it. Leaving it to chance is a hell of a gamble to take with your one and only life.
Life is too short to settle for mediocrity!
Ali’s Professional background
Ali has been running her training and education company since 2001. She specialises in effective change strategies, transforming personal effectiveness and practical self-development. She offers online courses, workshops, mastermind groups, live events, and is currently writing her first book.
Prior to 2001, she spent 14 years in large corporate organisations (including Coca Cola and Pepsi UK distributors). Her experience during this time included implementing and managing numerous change management programmes and managing teams to maximise performance, transform personal effectiveness, achieve goals and improve results. She is a fully qualified Professional Certified Change Coach.
Ali’s Personal Background
Feeling unfulfilled with the status quo in her life and corporate career, Ali made the decision to create change to live and work on her own terms.
She left her 14 year corporate career in 2001 to set up her own business and embarked on a mission to design the life she wanted and to redefine her work to orientate around her life and family.
She set out on a path of redefining what success meant to her in all areas of her life to design a more fulfilling and meaningful life and career.
Ali is from England. She left there in 2006 to live in Ireland for seven years. In 2013, Ali, her husband and son left Ireland to follow their dream of living by the ocean in Vancouver, Canada.
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